CASE STUDY

THE BRIEF

• Wholesale Activations – GT

OUR CREATIVE SOLUTION

• #Jiskumenaroyco

TACTICS

• Change perception from Royco cubes being for Sukuma wiki only to Royco is used in all foods.
• Drive Trial through offers.

RESULTS

• Total Sales – 178,280 Pouches against a target of  39626   relating to 450% during 10 days of activation across 150 door