CASE STUDY

THE BRIEF

• Take part in the Nairobi Festival
• Sample 14,000 customers – Both Royco users & Non-users

OUR CREATIVE SOLUTION

• #Jiskumenaroyco
• Nutrition talk & regional connect

TACTICS

• Wet Sampling
• Sales

RESULTS

• Total customers sampled – 15,980, 114% achievement
• 2 Days sales, 27.83 cases of Royco Mchuzi & cube – 87% achievement