CASE STUDY

THE BRIEF

• Mall/In Store Activation
• Come up with a big Idea for the Festive Season

OUR CREATIVE SOLUTION

• #Freezethemoment

TACTICS

• Digital Campaign
• Wet Sampling
• Product awareness
• Sales

RESULTS

• 3 Months Activation
  • 153 in-store activation
  • 9 Malls in Nairobi, Mombasa & Nanyuki

• Sales 17,840 – 90% achievement
• Customers sampled 44,500 – 116% achievement