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Sunlight Kenya
Financial Literacy

Client: Unilever
Execution: BTL, OOH, Digital
Big Idea: Women of More

CASE STUDY

THE PROBLEM

  • A strata of women in business were left out – how do we bridge the gap?

OUR CREATIVE SOLUTION

  • Roots up activations, engage women in chamas. Empower them on financial skills to encourage savings, investment to grow their businesses.

RESULTS

  • 11 days of Activation.
  • Empowered 22,035, 100% Achievement