CASE STUDY

THE BRIEF

• Revive the brand’s presence across the various online platforms.
• Create conversations and engage with the online community.

OUR CREATIVE SOLUTION

• #EverySipIsAStory campaign running on social, showcasing the various ways in which tea fits into all our lives.

TACTICS

• Conceptualization
• Content creation and marketing
• Media buying

RESULTS

• Increased brand awareness and product consideration by consumers.
• The brand has risen to be among the top brands in numbers as well as consumer engagements.
  •  +592% cumulative Facebook platform growth.
  • +179% cumulative Instagram platform growth.
  • +17,476% cumulative Twitter platform growth.