CASE STUDY

THE BRIEF

• Win back Harpic market share and position as the number one toilet cleaner

TACTICS

• Aggressive and continuous D2D activity
• Educating consumers on how to use Harpic through live Demos
• Sell on the spot

RESULTS

• 6 years of activity
• 60 Brand Ambassadors within Nairobi and outskirts
• Total Household engaged – 964,000
• Conversion rate (immediate sell-ins) – 395,240