CASE STUDY

THE BRIEF

• Revive the brand’s activity online.
• Develop a disruptive campaign to push trial and awareness

OUR CREATIVE SOLUTION

• Pasaka Cook-off
• Users were tasked to pick a side, team Knorr (Wahu/Nameless) or team Royco (Chef Ali)

RESULTS

• User participation and excitement growing around the brand
• 207,144 views and 1,071 comments in 3 days
• 3,507,970 users reached with 430,903 engagements in 3 weeks