CASE STUDY
OUR CREATIVE SOLUTION
BACK TO BEAUTY which was basically moving away from spending our indoors in pyjamas to dressing up as we work from home during corona times.
TACTICS
- Create awareness on maybelline products.
- Drive trial through shade matching
- Drive sales.
RESULTS
- Increased stores from 23 to 56 stores across the the country.
- Increase sales from 46% in 2020 to 82% by December 2022.
- Launched the campus activation in 4 universities within Nairobi.