CASE STUDY

THE BRIEF

• Revive the brand’s activity online.
• Develop a creative campaign to address OMO’s new formulation

OUR CREATIVE SOLUTION

• #chOMOa campaign to educate consumers on the new product formulation, showing that OMO ina chOMOa tough stains but cares for your hands.

RESULTS

• Increased top of mind awareness and education for lapsed users
• +86% cumulative reach growth.
• +1249% cumulative brand engagements.