CASE STUDY

THE BRIEF

• In-store – MT

OUR CREATIVE SOLUTION

• #Jiskumenaroyco

TACTICS

• Change perception from Royco cubes being for Sukuma wiki only to Royco is used in all foods.
• Drive Trial through sampling Royco cubes and Mchuzi mix sachets envelope to consumers who buy groceries,cereals or meat .

RESULTS

• Total customers sampled – 36,910 free gift envelope consisting of Mchuzi Mix and 2 cubes
• Total sales 160,339 pouches sold during 16 days of activation