CASE STUDY
OUR CREATIVE SOLUTION
- Target kenyan business women to develop their business into sustainable, profitable ventures
- Realising brand USP of More Than You Expect, going out of their way to promote women – breaking the unidimensional stereotype
- Financial training
RESULTS
- Over 170 businesses advertised on social, OOH and Radio
- Brand gained penetration of 300 bps to 85%
- Became pioneers as other brands followed suit