CASE STUDY
THE BRIEF
- Drive awareness and trial of Maybelline products
- Improve the visibility of the brand through POSM and brand colour coordinations
- Sell Homecare products (Sunlight/Omo) at discounted prices.
RESULTS
- A total of 67 merchandisers were deployed across outlets in Nairobi and outskirts.
- Heightened brand visibility across major outlets like Carrefour and Naivas
- A spike in visibility and product purchase across outlets