CASE STUDY

THE BRIEF

• Reinstate Unga Limited as the go-to brand in the category amid stiff competition.

OUR CREATIVE SOLUTION

• #UNGAnisha campaign meant to make Unga Limited the dominant unifying factor among Kenyans for all moments.

TACTICS

• Informative POSM with call to action
• Listing drives in GT
• D2D activity to push sales and drive in-home penetration & sampling

RESULTS

• Successful roll-out of the campaign across digital and GT.