CASE STUDY

THE BRIEF

• Increase consumption of Weetabix Classic
• Make the brand relevant to the 18-24 age bracket.
• Optimize Influencer marketing & engagement

OUR CREATIVE SOLUTION

• #1000Ways campaign running primarily on Instagram to reach the 18-24s.
• Weetabuddy campaign to reach kids and teenagers

TACTICS

• Strategic influencer partnerships
• Content creation and marketing
• Media Buying

RESULTS

• Active participation by 18-24s who submitted unique Weetabuddy recipes on a daily basis.
• Increased uptake and product consideration in-store following the brand awareness and activation on digital.
• Changed consumer behaviour by creating awareness that because of the many ways to consume the product, then it should not just be limited to breakfast servings.